Marketing Focused/Results Oriented
There are two reasons for your dealership to have a web site -- To tell your customers about your dealership and your specials, and to sell vehicles from your inventory. We not only track traffic to every site we host, we also track inquiries generated by each site.
Based on our experience, we can predict the number of inquiries or "ups" you can expect from that traffic.
Experience has shown that leads generated from our web sites have a closing ratio from 2-3 times higher than from other online sources (third party referrers, ect).
While the web site generated "Ups" may only account for 50-60% of your total Web Leads generated in any month. The web site generated leads typically account for 80-90% of total sales generated by the web site. Our objective is for your web site to generate 20-30% of your total monthly sales.
A Record of Success
One of our clients, Leif Johnson Ford has been recognized by the Texas Auto Dealers Association for their online success.
World Class Infrastructure
All
dealer sites are housed on dedicated servers running Linux and Apache
Server. Our servers are hosted by RackSpace Managed Hosting, a world
class Cisco-powered data center with multiple OC3 and DS3 con-nections
to the top backbone providers. Servers are monitored 24/7/365 and most
are equipped with redundant fail-over hard drives, power supplies and
network connections.
Plus traffic for each dealer site is reported daily using WebTrends -- the industry standard for complete log analysis. This analysis will not only tell you how many visitors hit your site, but what pages they visited and how long they stayed.
