Why E-Business?

There are two constant truths about the Automotive market, E-Business and the Internet --

• It is constantly changing and evolving
• It's impact on the economy have been consistently underestimated.

And even though the threat of pure-play "dot com" dealers has disappeared, their initial success demonstrates the size and potential of the Internet market.

Some facts to consider --

The market is large and growing rapidly.
Over 70% of U.S. households currently have access to the Internet. Over half of those homes have broadband aces.

Last year an estimated 64% of the U.S. car shoppers used the Internet for research. but of these shoppers only 10% submitted an online or e-mail lead. The remaining used the Internet to find a vehicle and chose a dealer, but preferred to call or walk in to complete their shopping activity.

The Internet represents a powerful medium to reach and retain customers.

The Internet has become a cost effective foundation of a dealer's overall marketing strategy. Our sites are designed to merchandises every department of your dealership and 100% of your inventory to your customers on a 1-to-1 basis.

Compared to the cost of selling one a few units in the typical TV spot or a handful of vehicles in a typical newspaper ad, your web site is the most cost effective marketing available.